What happens when you need to create an employer brand for an entire country? The Irish government recently initiated a project to do just that in order to service the growing need to import top tech talent into the Irish digital economy. Niall Dowling, Strategic Director at Atomic DNA, discusses the Tech/Life Ireland initiative on the Recruitment Future Podcast
In the interview Niall discusses:
- The strategic thinking behind the national employer brand
- Some surprising insights from the research that reveal the motivations that drive people to relocate
- Audience segmentation and personas
- The importance of quality of career and meaningful work
- How the brand has been activated and optimised for the target audience.
Niall also shares the results of the project so far and offers his advice to companies looking to attract senior talent from abroad.
You can listen to the podcast here